Three Hakone Ryokan Group Facilities Selected as Premier Ryokans Representing Japan
Kinnotake Co., Ltd., which operates five ryokans and two dining establishments in Hakone, Kanagawa Prefecture, announced that three of its facilities, Kan-no-Take Sengokuhara, Kinnotake Tounosawa, and Matsuzakaya Honten, underwent renovations to enhance their value-added services in February 2023. These three facilities were selected as premier ryokans representing Japan in the Japan Brand Collection 2023 Kanagawa Edition, organized by CyberMedia Sales Division in Tokyo.
In the future, the accommodations managed by Kinnotake Resorts will serve as a platform for domestic and international travelers, contributing to the revitalization of the local economy, including tourism destinations, restaurants, souvenir shops, and more in the Hakone area.
Evaluation Comments by the Judges:
Japan Brand Collection has set strict selection criteria from the beginning, with evaluations by experts from various industries. For accommodations, only those that meet multiple criteria in areas such as facilities and services are selected. Kan-no-Take Sengokuhara, Kinnotake Tounosawa, and Matsuzakaya Honten were chosen as top-class ryokan facilities that confidently recommend local revitalization. They have successfully attracted many domestic and international visitors as accommodation platforms, contributing to the economic activation of regional tourism destinations, restaurants, and souvenir shops.