Kinnotake Resorts
Blend into Hakone's unparalleled nature
Luxurious place to heal.
Our Story
"Providing an Overwhelming Extraordinary Experience" - Becoming a Destination Ryokan
The Kinnotake Group's logo features the motif of "bamboo," which has been an inseparable companion to the Japanese people throughout history. Archaeological evidence of bamboo products dates back to the Jomon period (ca. 10,500–8000 B.C.) , and bamboo has been deeply rooted in Japanese life and culture - from agriculture and fishing to traditional arts like tea ceremony and flower arrangement, musical instruments such as flutes and shakuhachi, and martial arts equipment like shinai and bows.
Bamboo embodies three remarkable characteristics: "Diversity" - with approximately 600 species in Japan and 1,200 worldwide; "Growth Velocity" - with records showing growth of up to 120 cm per day; and the "Inherent Power of Bamboo" - which has inspired mystical tales like the Tale of the Bamboo Cutter and continues to captivate with its mysterious charm and strength.
All staff members of the Kinnotake Group are dedicated to providing "excitement and emotional experiences through overwhelmingly extraordinary encounters" to the world.
We strive to create an environment where everyone can thrive through mutual understanding of "diversity" that transcends nationality, race, culture, and religion.
We enhance our "growth velocity" by taking joy in learning and responding to daily
Message from CEO
An Overwhelming Escape from the Ordinary, Delivered. By becoming a travel destination, we aim to promote mutual understanding among people worldwide and contribute to peace.
Masaaki Yahata
President and CEO, Kinnotake Co., Ltd.
- Kinnotake Resorts opened its first onsen ryokan (Japanese style inn) in Sengokuhara, Hakone-cho, Kanagawa Prefecture in 1947. In 1999, we created a new way to enjoy and appreciate onsen inns through the "extraordinary experience" of private open-air onsen, which were still rare at that time. Currently, we operate five ryokan and hotel facilities and three restaurants, while developing our portfolio through diversification into new businesses such as craft beer and opening new ryokan facilities targeting different market segments. Through these efforts, we aim for sustainable growth while adapting to changes in the external environment.
- We are engaged in the accommodation and tourism industry.
- However, we strive to go beyond simply being a tourism business. Our business creates refreshment effects through travel and accommodation (health industry), provides local production for local consumption and conveys Japanese "Wa" culture to generate learning (education industry), creates employment through new establishments (employment industry), and as a platform (accommodation facility) where people of various races gather, we create communication (communication industry). We believe that our small actions can contribute to promoting mutual understanding among people and ultimately to peace.
- Creating an organization and talent that can enjoy change and challenges.
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We are truly in a turbulent era. The world is in a state of turmoil and instability, with wars and conflicts, inflation and the energy crisis, changes and issues arising from AI technology, and the increasing frequency of natural disasters all being regularly reported in the media.
In such an era where the future is uncertain and the right answers are unclear, we want to nurture talent that can see these changes as opportunities and embrace them. Rather than cautiously proceeding with 100% completion, we prefer to move quickly with 60% readiness, gaining wisdom from failures and challenging ourselves until we succeed. We aim to increase the speed of action, raise the quantity of action, refine the quality of action, and develop talent that can enjoy change and challenges.
- "Dream big with deep roots."
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Our vision is clear.
We want to be a company that becomes a travel destination by providing an "overwhelming extraordinary experience," promotes mutual understanding among people by becoming a platform for travelers from around the world, and contributes to future peace.
As a result, with the understanding and empathy of our customers, our sales target for 2030 is 5 billion yen. We aim to develop 15 managers capable of handling 500 million yen scale businesses annually, and grow into a 10 billion yen company by 2040, expanding the reach of our "Aspirations" widely, deeply, and far. We will also strive to support a sustainable future by engaging with local communities and considering environmental impact, working toward a better society for future generations. We want to create a corporate culture where each staff member has hope in the company, sets dreams and goals, shares them with each other, encourages and supports one another, and achieves self-realization.
We will continue to pursue and provide the value of an "overwhelming extraordinary experience," become a travel destination for people worldwide, and work with integrity in our business to be a company that is trusted and continuously chosen by our customers and business partners.