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Celebrating the Issuance of the New Banknote Featuring Eiichi Shibusawa, Associated with Hakone: "10,000 Yen Campaign" with Vouchers and More

Jun.13.24

To commemorate Eiichi Shibusawa, who played a significant role in the tourism development of Hakone through the establishment of the Hakone Hot Spring Supply Company and is now featured on the new 10,000 yen banknote, we will launch the "10,000 Yen Campaign" starting July 3, 2024. This campaign includes a gift of 10,000 yen worth of vouchers usable at three inns within the Kinnotake Group, as well as a 10,000 yen discount on the usage fee at the day-use specialized facility Kinnotake　Saryo.

｜Announcement: Connection Between Eiichi Shibusawa and Hakone ~ Foundation of the Hakone Hot Spring Town ~

On July 3, 2024, a new series of banknotes will be issued for the first time in 20 years. Eiichi Shibusawa, known as the "Father of Japanese Capitalism," will be featured on the 10,000 yen note. Throughout his life, Shibusawa was involved in the establishment and management of over 500 companies and economic organizations, and he also made significant contributions in the fields of education, welfare, and private diplomacy.

In 1880 (Meiji 13), Shibusawa played a central role in opening the Hakone Sengokuhara Kōbokusha ranch, where he managed a state-of-the-art Western-style large ranch, introducing Western breeds of cattle and horses, and engaging in the sale of milk and butter. Later, Shibusawa shifted his management focus to the subdivision of villa land and the development and supply of Ōwakudani hot springs, contributing to the establishment of the Hakone Hot Spring Supply Company. His early business activities in Hakone significantly contributed to the region's tourism development, and he frequently visited Hakone for retreats, making him a figure closely associated with the area.

｜Commemorative Campaign: 10,000 Yen Vouchers and Discounts

To celebrate the new 10,000 yen note featuring Eiichi Shibusawa, who has deep ties to Hakone, and with the fixed tax reduction starting in June, we will launch a "10,000 Yen Campaign" from July 3 to August 30. This campaign will include "10,000 yen" worth of vouchers usable at three inns within the Kinnotake Group and a "10,000 yen" discount on the usage fee at the day-use specialized facility "Tamarenai Ryokan."

｜Campaign Details
Usage Period: July 3, 2024 – August 30, 2024

｜Participating Facilities

The campaign applies to the following four facilities:
- Kinnotake Sengokuhara
- Kinnotake Tonosawa
- Matsuzakaya Honten
- Kinnotake Saryo